Technically Speaking - Udi Nir of GetYourGuide

Thursday, November 15, 2018



Everyone’s talking about artificial intelligence these days, and make no mistake, we’re excited by its potential too.

 It’s already transformed much of GetYourGuide’s approach to performance marketing.

Augmented and virtual reality are even more exciting for us, specifically: They’ll enable fundamental changes in the ways we engage with travelers before, during and after trips.Everyone’s talking about artificial intelligence these days, and make no mistake, we’re excited by its potential too. It’s already transformed much of GetYourGuide’s approach to performance marketing.

Augmented and virtual reality are even more exciting for us, specifically: They’ll enable fundamental changes in the ways we engage with travelers before, during and after trips.Each e-commerce marketplace brings its own unique challenges! I’m still learning the the dynamics of our travel marketplace and how they differ from fashion and grocery delivery (e.g., in customers’ purchasing patterns).
But there’s plenty of knowledge that’s proven transferable in my new role at GetYourGuide: From Instacart and ModCloth, I’ve come to understand how consumers connect with different products and brands, and how AI can be deployed to improve the shopping experience to improve the research and booking flow on GetYourGuide.

Lastly, I’ve grown an intimate appreciation of the positive impact marketplace models like ours can have on the supply side. Entrepreneurs and small businesses around the world depend on our technology for their businesses and livelihoods. I’m excited to meet more of GetYourGuide’s suppliers myself to hear their stories.
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